Monday, April 28, 2014

[O872.Ebook] Get Free Ebook The Indolence of the Filipino, by Jose Rizal

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The Indolence of the Filipino, by Jose Rizal

This collection chronicles the fiction and non fiction classics by the greatest writers the world has ever known. The inclusion of both popular as well as overlooked pieces is pivotal to providing a broad and representative collection of classic works.

  • Sales Rank: #7544771 in Books
  • Published on: 2013-05-05
  • Original language: English
  • Dimensions: 10.00" h x .9" w x 8.00" l,
  • Binding: Paperback
  • 36 pages

About the Author
Jos� Protacio Rizal Mercado y Alonzo Realonda (June 19, 1861 – December 30, 1896), was a Filipino polymath, patriot and the most prominent advocate for reform in the Philippines during the Spanish colonial era. He is regarded as the foremost Filipino patriot and is listed as one of the national heroes of the Philippines by the National Heroes Committee.

Most helpful customer reviews

7 of 7 people found the following review helpful.
Written a century ago but still relevant
By Enrico Pangan
What's amazing about this book is that it was written a century ago but is still relevant today. Much of what he discussed about the Philippines on the hassles in starting new enterprise, on the church owning large tracks of land, and on how the natives are perceived to be indolent, are still relevant today. Although I believe the last one is starting to no longer be true, as all the Overseas Filipino Workers (OFW's) stationed the world over, have shown how industrious the Filipinos are.

The book is free and is a classic written by a national hero. It only has 5 chapters so you can finish in less than a few hours. A must-read for all Filipinos.

3 of 3 people found the following review helpful.
A worthwhile read
By Myself
Although this probably isn't of interest to most Americans, it is a worthwhile read
for those with an interest in history and culture of The Philippines.

This is a short read, very very scholarly, and should be read along with
some of the author's other works and relevant history of the time.

El Filibusteriso (The Filibuster) by the same author is superb.

Anyone who loves politics, history, culture, wants to understand the world
should read some jose Rizal. He paid for his ideas with his life.

0 of 0 people found the following review helpful.
analysis of Philippine culture
By sdbear
Having grown up in the Philippines, I find that this entire literary work resonates with me. If he could see where the country is at now, I think Rizal would be pleased to see that, in many ways, we have broken free of the shackles imposed on us by the atrocious Spanish colonial rule. I think he would be sad to see that many of its effects (corruption, e..) still permeate life in the country. He would also be sad to see that this has resulted in a continual exodus of talent out of the country, to places where hard work and honesty are rewarded. Though written over 100 years ago, his analysis of what ails Philippine culture is still relevant. Considering the social and political climate in which this work was written, one can only marvel at Rizal's courage. As another reviewer noted, Rizal sought to awaken the minds and hearts of his countrymen to their natural rights, at the price of his life.
A more mundane aspect of this review-the kindle version is rife with typos, making it hard to read in some places. This is aggravated by the fact that this work is written in the language and style of its time and so discerning what the "mistyped" (more likely, misrecognized, if OCR software was used) word originally was may be challenging. Still, I am grateful that I was able to read it for free. Not complaining.

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Friday, April 25, 2014

[S738.Ebook] Free Ebook Social Marketing: From Tunes to Symphonies, by Professor Gerard Hastings (Pr, Christine Domegan

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Social Marketing: From Tunes to Symphonies, by Professor Gerard Hastings (Pr, Christine Domegan

Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. Beyond this simple definition, social marketing offers an alternative to the standard Western economic model of consumption at all costs.

This popular introductory textbook has been updated to provide greater depth on marketing theory, more on branding, co-creation of value, Community Based Prevention Marketing (CBPM) and the vital role of critical thinking. In addition, the communications chapter is extended and radically updated to include much more on digital media. The rise of corporate social responsibility is also critically analysed.

The subject of social marketing is brought to life with the integration of case studies from across the world to provide a textbook which is required reading for students at advanced undergraduate and postgraduate levels.

  • Sales Rank: #4947225 in Books
  • Published on: 2013-11-25
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.75" h x 7.00" w x 1.25" l, .0 pounds
  • Binding: Hardcover
  • 552 pages

Review

  • a welcome and important contribution; moving from tunes to symphonies, indeed! Social marketing has grown in experience, evidence and geography in recent years and this text presents the latest developments in the discipline. Using a mix of case studies, research evidence, practical experience and insight, the reader is presented with the fundamentals of social marketing as well as creative insights for innovation and cutting edge research.’
    • Prof. L. Suzanne Suggs, Head, BeCHANGE Research Group, Institute for Public Communication, Universit� della Svizzera italiana

  • it’s hard to imagine a more comprehensive and readable guide to the field, its theory and practice, for both students and practitioners. Everything is explained without pretention and usually illustrated with clear examples and case studies.But Social Marketing also emphasises the need for a critical approach and an understanding of social marketing at a systemic level and, in doing so, challenges all of us to re-examine our own role in a globalised consumer economy.
    • Philip R Holden, Senior Lecturer, Marketing Communications, Critical Marketing & Social Marketing, The Business School, Old Royal Naval College

  • I wish I had had this book when I started but others who want to be effective public health professionals now have the best book there is on the subject and it is hard to believe it but the authors have improved on the first edition.
    • Ray Lowry, DR Lowry Social Marketing

  • provides leading insights into the tools and frameworks that social marketing practitioners use to shape environments and provide offerings to tempt consumers to make choices for the greater good.
    • Dr Sharyn Rundle-Thiele, Griffith University, Queensland, Australia

  • It is an empowering read and a remarkable contribution to the field.
    • Fran�ois Lagarde, Vice-pr�sident, Communications, McGill College, Montreal, Canada

  • This is a wonderful book.(which) takes a critical but realistic perspective on commercial marketing. This text will help you better understand the big picture of social forces as well as individual factors that are critical to create social change.
    • Michael Basil, Professor of Marketing, University of Lethbridge, Canada

  • a very good read; more than a classroom missive, it is an engaging treatment of the need for social change and an illustration of social marketing’s value to and responsibility for making the world a better place. it is also the only textbook, of which I am aware, that provides a moral compass by which the reader can guide his or her efforts to use their new knowledge.
    • James Lindenberger

  • a powerful new teaching tool for the classroom and a valuable reference guide for social marketing practitioners. Delightful to read.
    • Carole Bryant, Distinguished USF Health Professor, Florida Prevention Research Center at the University of South Florida, USA

  • Social Marketing – From Tunes to Symphonies is an engaging and critical text that provides aspiring social marketers with a comprehensive analysis of the principles, practices and challenges associated with contemporary social marketing. It coaxes the reader to think outside the box and to openly question the myriad of assumptions associated with social behavioural change. The chapters are complement by excellent supporting material, suggested reading, reflective questions and assignments, and a comprehensive set of case studies which provides a one-stop shop for academics, practitioners and students alike.
    ��������� Dr Mary Brennan, University of Edinburgh Business School, UK

About the Author

Gerard Hastings is Professor at the Institute for Social Marketing at the University of Stirling and Open University in the UK and Professeur Associ� at the �cole des Hautes Etudes en Sant� Publique Rennes in France

Christine Domegan is Senior Lecturer in Marketing at the National University of Ireland, Galway

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Saturday, April 19, 2014

[F692.Ebook] Ebook Sway: The Irresistible Pull of Irrational Behavior, by Ori Brafman, Rom Brafman

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Sway: The Irresistible Pull of Irrational Behavior, by Ori Brafman, Rom Brafman

A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.

Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.

Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us).

Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics.

Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull.

  • Sales Rank: #61292 in Books
  • Brand: Brafman, Ori/ Brafman, Rom
  • Published on: 2009-06-02
  • Released on: 2009-06-02
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.99" h x .63" w x 5.20" l, .40 pounds
  • Binding: Paperback
  • 206 pages

Most helpful customer reviews

150 of 163 people found the following review helpful.
Dissapointing Rehash of Other, Better Books
By Rob Hustle
I was excited when I purchased this book. I have read numerous titles in this genre, like Blink, Predictably Irrational, Influence, etc., and I was looking forward to more ineresting insights and anecdotes.

Unfortunately, almost the entire book has been covered (in more detail) by the books mentioned above.

I felt like I was reading a cliff's notes version of these previous works, with dumber (but warm!) authors.

If the book was just a regurgitation, I would let it slide. But, in some cases, the authors miss the point entirely.

For instance, when they are discussing the placebo effect, they mention the fact that "Prozac had about the same theapeutic effect" as a placebo (page 97).

They continue that although "the SSRI drugs are clinically ineffective, psychiatrists nevertheless kept diagnosing and prescribing. Once even the most seasoned professionals begin diagnosing, it's very hard to stop." (page 97 cont).

With a wave of the hand, the effectiveness of Prozac is disproven.

Or is it?

If these guys had bothered to read "13 Things That Dont Make Sense" by Michael Brooks, they might have uncovered the REALLY INTERESTING THING about Prozac and the placebo effect.

But no, instead they choose to become examples of the very diagnostic bias that they advocate against.

This is one example. There are many, many more.

Sorry guys... you seem like nice fellows. But c'mon... if you are going to write a book, at least write one I haven't read before.

For any of the readers out there interested in original work, I recommend passing on this one and checking out some of these titles. They are MUCH better:

Influence: The Psychology of Persuasion (Collins Business Essentials)

Predictably Irrational: The Hidden Forces That Shape Our Decisions

Blink: The Power of Thinking Without Thinking

13 Things That Don't Make Sense: The Most Baffling Scientific Mysteries of Our Time

274 of 309 people found the following review helpful.
a decent book-let
By alaska
This is yet a another volume in the contemporary genre of books based on a single insight. In this case, the insight is that people often make predictably irrational decisions. This is interesting, and the authors assemble several anecdotes supporting their thesis, but a bit of judicious editing could have distilled their argument into a brief essay. Of course this would have been a less profitable format; one suspects the authors of exploiting an irrational bias favoring books over articles.

116 of 129 people found the following review helpful.
A Magnetic Read (I've Been Swayed)
By Denise Shiffman
I've always considered myself pragmatic, logical, and clearly even-keeled. Then, I read Ori and Rom's book Sway: The Irresistible Pull of Irrational Behavior. It's a magnetic read and I zipped through it in 2 quick sittings.

I rather like books that make me think twice about truths I hold self-evident. And Sway certainly made me think. Did I pre-judge my employees based on what others had said about them, or their previous jobs? Do I make rash (and possibly dangerous or stupid) choices when I'm committed to a certain plan of action and feel any diversion would be a loss? I certainly look for fairness in my business and personal transactions. But is fairness the key metric? Maybe not.

The book has opened my eyes and mind to new ways of approaching my business activities and relationships and family interactions. Hopefully I will recognize in advance a moment where I might act rash or choose the wrong -- irrational -- path and think again about my choices.

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Friday, April 11, 2014

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Steuerleitfaden für Immobilieninvestoren: Der ultimative Steuerratgeber für Privatinvestitionen in Wohnimmobilien (German Edition

Sichern Sie sich maximale Steuervorteile durch �berlegenes Wissen! Der Autor erkl�rt Ihnen Schritt f�r Schritt praxiserprobte Steuerstrategien f�r vermietete Wohnimmobilien. Kompakt, verst�ndlich und gr�ndlich.

  • Maximaler Ansatz von Werbungskosten
  • Realisierung steuerfreier Ver�u�erungsgewinne
  • Steuervorteile bei Denkmalschutzimmobilien
  • Ferienimmobilien im In- und Ausland als Renditeobjekt
  • Erbschafts- und Schenkungssteuer (steueroptimierte �bertragung auf Ehepartner & Kinder)
  • Bonusmaterial: Excel-Tool f�r Kalkulation von Rendite, Finanzierungskosten und Cash-Flow

Das Markenzeichen von Alexander Goldwein ist, komplexe Themen einfach zu erkl�ren. So haben auch Leser ohne Vorkenntnisse die Chance, die Zusammenh�nge zu verstehen und dieses Wissen f�r sich zu nutzen. Das Buch enth�lt zahlreiche Beispiele aus der Praxis und aktuelle Hinweise auf die Rechtsprechung und auf Schreiben des Bundesfinanzministeriums. Es ist sowohl f�r Anf�nger als auch f�r Fortgeschrittene geeignet.

Profitieren Sie von den praktischen Erfahrungen des Autors als erfolgreicher Immobilieninvestor, Jurist mit Spezialisierung im Steuerrecht und als kaufm�nnischer Projektleiter in der Immobilienbranche!

  • Published on: 2016-11-27
  • Original language: German
  • Dimensions: 9.02" h x .56" w x 5.98" l,
  • Binding: Hardcover
  • 238 pages

About the Author

HINWEIS:

F�r eine Gratis-XXL-Leseprobe und weitere Informationen zu diesem Buch besuchen Sie die folgende Internetseite des Autors: www.alexander-goldwein.de/sli

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Steuerleitfaden für Immobilieninvestoren: Der ultimative Steuerratgeber für Privatinvestitionen in Wohnimmobilien (German Edition PDF
Steuerleitfaden für Immobilieninvestoren: Der ultimative Steuerratgeber für Privatinvestitionen in Wohnimmobilien (German Edition PDF

Thursday, April 10, 2014

[T843.Ebook] Ebook Free Speak Up: Listening & Pronunciation for Beginning Students (Book 1), by Cheryl Pavlik

Ebook Free Speak Up: Listening & Pronunciation for Beginning Students (Book 1), by Cheryl Pavlik

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Speak Up: Listening & Pronunciation for Beginning Students (Book 1), by Cheryl Pavlik

Speak Up: Listening & Pronunciation for Beginning Students (Book 1), by Cheryl Pavlik



Speak Up: Listening & Pronunciation for Beginning Students (Book 1), by Cheryl Pavlik

Ebook Free Speak Up: Listening & Pronunciation for Beginning Students (Book 1), by Cheryl Pavlik

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Speak Up: Listening & Pronunciation for Beginning Students (Book 1), by Cheryl Pavlik

Speak Up is a comprehensive two level oral/aural skills program for beginning and high beginning ESL/FL students. Book 1 is designed for beginning level students. It presents engaging and relevant contexts that provide students ample opportunity to develop their pronunciation, listening comprehension, and speaking skills.

  • Sales Rank: #1471784 in Books
  • Brand: Brand: Heinle ELT
  • Published on: 1995-02-08
  • Original language: English
  • Number of items: 1
  • Dimensions: .30" h x 8.08" w x 10.03" l, .49 pounds
  • Binding: Paperback
  • 100 pages
Features
  • Used Book in Good Condition

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