Thursday, February 27, 2014

[E146.Ebook] Free PDF Retail Buying (9th Edition) (Fashion Series), by Jay Diamond Professor Emeritus, Gerald Pintel Professor Emeritus

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Retail Buying (9th Edition) (Fashion Series), by Jay Diamond Professor Emeritus, Gerald Pintel Professor Emeritus

Retail Buying, Ninth Edition, is known for its clear depiction of retail buying, reflecting what buyers face every day in their pursuit of excellence. Focusing on the changes in today’s market, the book addresses topics such as diverse ethnicities and the nuances of purchasing abroad. Contemporary market considerations are highlighted throughout, including chapters on buying for discount operations, using the Internet for product procurement, and methods of analyzing customer demand. With a host of end-of-chapter materials and visual aids, this book will effectively prepare you for your role as a professional retail buyer.

  • Sales Rank: #727610 in Books
  • Brand: Brand: Prentice Hall
  • Published on: 2012-01-14
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.80" h x .60" w x 8.90" l, 1.75 pounds
  • Binding: Paperback
  • 384 pages
Features
  • Used Book in Good Condition

About the Author
Jay Diamond is currently a Professor of Marketing, Retailing and Fashion at Nassua Community College in Garden City, New York. A partner in the Helen Diamond shops he has extensive experience as a buyer and visual merchandiser. Diamond has written numerous texts on the many facets of the fashion industry including Fashion Apparel and Accesories (Delmar, 1994).

Most helpful customer reviews

0 of 0 people found the following review helpful.
Needed for a class.
By JJ
It's not the best written textbook I've come across. For having paid over $50 for the book, I was expecting far better quality. The cover is in color while the inside pages are thin newsprint in black and white. If you need it for a class, you have to have it.

0 of 0 people found the following review helpful.
Five Stars
By Hiko S.
It's a book for college course. Nothing else to say.

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Tuesday, February 25, 2014

[R425.Ebook] PDF Download Cooking New Istanbul Style, by Refika Birgul

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Cooking New Istanbul Style, by Refika Birgul

This book reflects my great passion to come up with delicious new recipes and easy-to-master methods that build on the marvels of traditional Turkish cuisine and add a contemporary flair. It presents an alternative way of modem living that both honors traditional ingredients and experiments with novel possibilities. In my world good food is a combination of fresh, quality ingredients, intelligent preparation, attractive recipes and presentation that appeals to all of our five senses. The book is correspondingly divided into chapters starting out in local markets and ending on the table with presentation. From rolling colorful Turkish sushi out of fresh yufka, or using angelhairkadayifto make delicate dumplings, I hope this book both surprises and'delights you. Living in Istanbul is truly a privilege, and sometimes even a fairytale. New Istanbul style cooking offers a very contemporary journey into the layered soul of this ancient city.

  • Sales Rank: #2994825 in Books
  • Published on: 2012
  • Binding: Paperback
  • 372 pages

Most helpful customer reviews

1 of 1 people found the following review helpful.
Why so expensive? This is a great book I saw while in Turkey and should have bought it there.
By Beth
This is a great book by a popular cooking show host in Istanbul. I wish I had bought the book while I was in Turkey.

0 of 0 people found the following review helpful.
I was disappointed in the book
By Catherine Venegoni
I was disappointed in the book. I didn't like the format and it was very expensive and too big and heavy.

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Monday, February 17, 2014

[W983.Ebook] Download PDF Managing Your Personal Finances, by Joan S. Ryan

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Managing Your Personal Finances, by Joan S. Ryan

While focusing on the student's role as a citizen, student, family member, consumer, and active participant in the business world, MANAGING YOUR PERSONAL FINANCES informs students of their various financial responsibilities, and provides opportunities for self-awareness, expression, and satisfaction in a highly technical and competitive society. Students discover new ways to maximize their earning potential, develop strategies for managing their resources, explore skills for the wise use of credit, and gain insight into the different ways of investing money. Written specifically for high school students, special sections in each chapter hold student interest by focusing on current trends and issues consumers face in the marketplace.

  • Sales Rank: #1055790 in Books
  • Brand: Brand: Cengage Learning
  • Published on: 2005-03-31
  • Original language: English
  • Number of items: 1
  • Dimensions: 1.33" h x 8.22" w x 10.28" l, 3.60 pounds
  • Binding: Hardcover
  • 784 pages
Features
  • Used Book in Good Condition

Review
UNIT 1. CAREER DECISIONS. Chapter 1. Choosing Your Career. 1.1 Considering Careers. 1.2 The Challenge of Change. Chapter 2. Planning Your Career. 2.1 Finding a Good Career Fit. 2.2 Finding Career Opportunities. Chapter 3. Getting the Job. 3.1 Getting an Interview. 3.2 Applying, Interviewing, and Following Up. Chapter 4. Adapting to Your Job. 4.1 Communicating in the Work Environment. 4.2 Thriving in the Work Environment. Chapter 5. Keeping Your Job. 5.1 Work-Related Forms and Laws. 5.2 Responsibilities on the Job. UNIT 2. MONEY MANAGEMENT. Chapter 6. Pay, Benefits, and Working Conditions. 6.1 Understanding Pay, Benefits, and Incentives. 6.2 Work Arrangements and Organizations. Chapter 7. Federal Income Tax. 7.1 Our Tax System. 7.2 Filing Tax Returns. Chapter 8. Budgets and Financial Records. 8.1 Budgeting and Record Keeping. 8.2 Legal Documents and Filing Systems. Chapter 9. Checking Accounts and Other Banking Services. 9.1 Checking Accounts. 9.2 Other Banking Services and Fees. UNIT 3. FINANCIAL SECURITY. Chapter 10. Saving for the Future. 10.1 Saving for the Future. 10.2 Savings Options, Features, and Plans. Chapter 11. Investing for Your Future. 11.1 Investing Fundamentals. 11.2 Exploring Investment Options. Chapter 12. Investing in Stocks. 12.1 Evaluating Stocks. 12.2 Buying and Selling Stock. Chapter 13. Investing in Bonds. 13.1 Characteristics of Bonds. 13.2 Buying and Selling Bonds. Chapter 14. Investing in Mutual Funds, Real Estate, and Other Alternatives. 14.1 Investing in Mutual Funds. 14.2 Investing in Real Estate. 14.3 Other Investment Choices. Chapter 15. Retirement and Estate Planning. 15.1 Planning for Retirement. 15.2 Saving for Retirement. UNIT 4. CREDIT MANAGEMENT. Chapter 16. Credit in America. 16.1 What is Credit? 16.2 Types and Sources of Credit. Chapter 17. Credit Records and Laws. 17.1 Establishing Good Credit. 17.2 Credit Ratings and Legal Protection. Chapter 18. Responsibilities and Costs of Credit. 18.1 Using Credit Responsibly. 18.2 Analyzing and Computing Credit Costs. Chapter 19. Problems with Credit. 19.1 Getting Unstuck. 19.2 Reconsidering Bankruptcy. UNIT 5. RESOURCE MANAGEMENT. Chapter 20. Personal Decision Making. 20.1 Making Better Decisions. 20.2 Spending Habits. Chapter 21. Renting a Residence. 21.1 Housing Decisions. 21.2 The Rental Process. Chapter 22. Buying a Home. 22.1 Why Buy a Home? 22.2 The Home-Buying Process. Chapter 23. Buying and Caring for a Vehicle. 23.1 Buying a Vehicle. 23.2 Maintaining Your Vehicle. Chapter 24. Family Decisions. 24.1 Family Plans and Goals. 24.2 Dealing with Life's Uncertainties. UNIT 6. RISK MANAGEMENT. Chapter 25. Introduction to Risk Management. 25.1 What Is Insurance? 25.2 Risk Management. Chapter 26. Property and Liability Insurance. 26.1 Property Insurance. 26.2 Automobile and Umbrella Insurance. Chapter 27. Health and Life Insurance. 27.1 Health Insurance. 27.2 Disability and Life Insurance. UNIT 7. CONSUMER RIGHTS AND RESPONSIBILITIES. Chapter 28. Role of Consumers in a Free Enterprise System. 28.1 Our Free Enterprise System. 28.2 Consumer Problems. Chapter 29. Consumer Protection. 29.1 Laws to Protect Consumers. 29.2 Agencies to Protect Consumers. Chapter 30. Dispute Resolution. 30.1 The Legal System. 30.2 Other Ways to Seek Redress. Appendix A. 1040EZ Tax Tables. Appendix B. 1040A Tax Tables.

About the Author
Joan Ryan, M.B.A., Ph.D., C.M.A., has taught personal finance for over 20 years. She began at Willamette High School in Eugene, Oregon, where this textbook was initially developed and tested. After four years there, she taught in the business department at Lane Community College (also in Eugene) for 12 years. After eight years at Clackamas Community College, she was department chair for the next six years. Then she resumed teaching accounting, personal finance, and business law, retiring from full-time teaching in 2014. She also is a C.M.A. (certified management accountant), a state-certified mediator, and adjunct faculty at Clackamas Community College and Portland State University in the graduate Masters in International Management program.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Personal Finance book
By Elizabeth FM Monahan
Thank you...will be using this next semester.

0 of 3 people found the following review helpful.
WOW Great book--very helpful
By Scott C. Swanson
I worked with Dr. Ryan at Clackamas, and now it is 7 years later, and I am teaching Personal Finance at a different College. Was looking for a book on Personal Finance, found this, remembered that I respected Joan very much, and tried the book out. What a great read!! How very practical. I will use it with enthusiasm!
Scott Swanson

1 of 1 people found the following review helpful.
Exact Item!
By MasterShadow**88
Just what the Teacher asked for. I was able to jump right on my schoolwork with no problem. Helped me with my college course.

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Sunday, February 9, 2014

[S974.Ebook] Free Ebook I'm Not a Terrorist, But I've Played One On TV: Memoirs of a Middle Eastern Funny Man, by Maz Jobrani

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I'm Not a Terrorist, But I've Played One On TV: Memoirs of a Middle Eastern Funny Man, by Maz Jobrani

“A funny, insightful memoir” (Kirkus Reviews) about growing up Iranian in America, and the quest to make it as an actor in Hollywood without having to wear a turban, tote a bomb, or get kicked in the face by Chuck Norris.

After he emigrated with his family to the US during the Iranian Revolution, Maz Jobrani spent most of his youth trying to fit in with his adopted culture—learning to play baseball and religiously watching Dallas. But none of his attempts at assimilation made a difference to casting directors, who only auditioned him for the role of kebab-eating, bomb-toting, extremist psychopath.

When he first started out in show business, Maz endured suggestions that he spice up his stand-up act by wearing “the outfit,” fielded questions about rising gas prices, and was jeered for his supposed involvement in the Iran hostage crisis. In fact, these things happened so often that he began to wonder: Could I be a terrorist without even knowing it? And when all he seemed to be offered were roles that required looking menacingly Arabic, he wondered if he would ever make it in America.

This laugh-out-loud memoir chronicles a lifetime of both killing it and bombing on stage, with “plenty to say about matters of race, assimilation, embarrassing family members, life in America for brown-skinned people before and after 9/11, the vagaries of international pop culture, and making it in big, dumb, fizzy, sometimes beautiful America” (The New York Times).

  • Sales Rank: #735915 in Books
  • Published on: 2016-02-16
  • Released on: 2016-02-16
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.37" h x .70" w x 5.50" l, .0 pounds
  • Binding: Paperback
  • 240 pages

Review
“Jobrani has plenty to say about matters of race, assimilation, embarrassing family members, life in America for brown-skinned people before and after 9/11, the vagaries of international pop culture and making it in big, dumb, fizzy, sometimes beautiful America.” —The New York Times

“Maz Jobrani is challenging extremist ideology and Muslim stereotypes, one punchline at a time.” (The Atlantic)

“I didn’t even know Maz was Persian. I thought he was Mexican. You learn so much when someone writes a book about themselves. Now read it so you can understand why Maz is hands down my favorite bald headed, goateed, Persian comedian named Maz.” —Whitney Cummings, stand-up comedian and creator of Two Broke Girls

“I have witnessed hundreds of thousands of people come to my club, and adore Maz. I highly recommend this book. It’s an incredible story about an incredible comedian. You will love it!” —Jamie Masada, Owner, The World Famous Laugh Factory

“Maz Jobrani is no Jabroni. If you don't read his book I will find you, put you in a camel clutch, and break your neck! Oh, and his book is funny too.” —The Iron Sheik, WWE Champion and Social Media God

“A heartfelt and laugh-out-loud hilarious memoir about growing up an immigrant in America. Maz Jobrani is not just one of the funniest comics out there. He's a keenly perceptive voice on what it even means to be American.” — Reza Aslan, author of Zealot and No god but God



"The struggles and successes of ‘the Persian Eddie Murphy.’ Iranian-American comedian, actor and first-time author Jobrani tells a fish-out-of-water story. . . . A funny [and] insightful memoir" —Kirkus Reviews

About the Author
Maz Jobrani is a founding member of The Axis of Evil Comedy Tour. He performs stand-up comedy around the world, including in Europe, Australia, and the Middle East where he performed in front of the King of Jordan. Maz starred in the films Friday After Next, 13 Going on 30, and The Interpreter. He was a series regular on ABC’s Better Off Ted, and he has guest starred on Curb Your Enthusiasm, 24, True Blood, and Shameless, to name a few. Jobrani is currently a regular panelist on NPR’s “Wait Wait Don’t Tell Me.” He has also given two TED talks, which can be viewed at TED.com. He has performed his stand-up on The Tonight Show, Comedy Central, and Showtime and is starring in the indie comedy feature, Jimmy Vestvood: Amerikan Hero,�which he cowrote and produced. I’m Not a Terrorist, But I’ve Played One on TV is his first book.

Excerpt. � Reprinted by permission. All rights reserved.
I'm Not a Terrorist, but I've Played One on TV



Dallas, Texas

I was born in Iran and grew up in America. That makes me a Middle Eastern American. The only thing more intimidating for a Middle Eastern guy than going to Texas is going to Texas to meet Chuck Norris. Talk about the official Heartland of America. When it comes to terrorists, Chuck has a 100 percent kill rate, usually televised at two o’clock in the morning. One of my first big breaks was to star as a terrorist in that Chuck Norris movie I mentioned in the Introduction. Yes, I was blessed with greatness early on. So off I went to Dallas to meet him.

Most of what I knew about Dallas I learned from stereotypes picked up in my childhood. When I first came to America in the late 1970s, I didn’t know much about American sports. I was only six at the time and had played soccer back in Iran. I had never heard of American football. So once I began to settle in I started to learn how this foreign game was played.

“I get the part at the beginning where the guy kicks the ball. Why does the other guy catch it? Is he the goalkeeper? Why is he being chased by all the other guys? Does he owe them money? Why is everyone dressed in tights? These are the biggest and meanest ballerinas I’ve ever seen. Why are they hitting each other so hard? Do they have anger issues? I know why they’re angry. Because their ball isn’t round. Balls are supposed to be round. Who makes an oblong ball? You have no idea which way it’s going to bounce. I’d be pissed, too! Whoa, whoa, whoa—who are the girls dancing on the sidelines? How do they fit in? You mean they get paid just to cheer? What a country!”

Once these concerns had been properly addressed, my friend Sam—another Iranian kid who’d been in the United States for a while—led me to my first favorite sports team: the Dallas Cowboys. This was the late seventies, so the best teams in the NFL were the Dallas Cowboys and the Pittsburgh Steelers. Unaware of what the Cowboys stood for, I became a fan and only later found out that I was rooting for what was known then as “America’s Team.” What better way to become an American, I thought, than to be a fan of the most Americanny American of teams that ever existed. Plus, they have hot cheerleaders!

In recent years, the Cowboys have fallen from this pedestal as they have been afflicted with drug, sex, and violence scandals—which would be okay if they were winning. (Doing coke with a hooker in a motel and shooting people makes you un-American if the squad cannot maintain a winning record and make the playoffs at least every other year.) At any rate, when I was a kid, loving the Cowboys was like loving John Wayne and hot dogs. It made you American even if your papers said you were an alien—a legal alien, but an alien nonetheless. The Cowboys became my first exposure to what I thought represented the heartland of the country.

Iranians Love Soaps

As a result, I became fascinated with Texas, specifically the city of Dallas. My next exposure to the American Southwest came in the form of the television show Dallas, which the women in my family watched every week. Back in Iran, American film and TV were huge. My grandmother had a crush on the Six Million Dollar Man and she knew I loved him, too. She would tell me all the time that he had come over the night before and that I had fallen asleep just before he got there. She called him her “friend.”

“My ferend vas here last night just after you fall asleep.”

“Which friend?”

“Eh-Steve Austin.” Iranians cannot pronounce words that have back-to-back consonants. So Steve becomes Eh-Steve, traffic becomes te-raffic, gangster becomes gang-ester, and so forth. We also pronounce w’s as v’s. Thus my grandmother would say “ve” instead of “we.”

“You mean the Six Million Dollar Man?”

“Yes, I call him Eh-Steve. Ve are on the first name basis.”

“Did you at least take a picture with him?”

“He’s too fast! He make dat sound and run avay before I get chance. Na-na-na-na-na-na! Next time.”

All the women in my family were obsessed with American television. From Dallas to Dynasty, we followed these characters’ lives closely until they became our extended family. As a result, one thing that escaped my parents was the idea of what might be appropriate for a kid to watch. If they were watching the Ewings on Dallas or the Carringtons on Dynasty they never thought: Is all this sex and scandal okay for an eight-year-old to watch?

Whereas my American friends’ parents might not let them watch Dallas because of its mature themes and late time slot, my parents didn’t care. I don’t think immigrant parents really understand the ratings system. They think that PG (Parental Guidance) means that a movie will give “parental guidance” to your kid while you go shopping for gold jewelry, chandeliers, and marble counters at the mall. So you can drop them off for a few hours and they will watch the movie while the movie is watching them. I even remember my aunt turning on The Exorcist and not thinking twice while we sat next to her as Linda Blair’s head did a 360 and puked out green vomit. Who lets their eight-year-old watch The Exorcist? It’s possible they misunderstood and thought the movie was about exercising. When they saw my prepubescent face, all contorted and scared, they developed a callous attitude: “Look at this lazy child of ours. You are big pussy! You are afraid of exercising? You need to vatch that movie again. You’re looking a bit chubby.”

Every week the women in my family would follow the soap opera revolving around the Ewings and their oil empire. I don’t know what drew my family to the Ewings, but I suppose our affluence and coming from a country rich in oil might have had something to do with it. Once Dallas got old they started watching Dynasty—more rich people surrounded by scandal.

My grandmother didn’t speak much English, but she religiously watched and understood all these soap operas better than the rest of us. Sometimes when I was home sick from school, she would take care of me and turn on General Hospital and tell me all the details of every story line.

“Dat guy married to dat girl, but she doesn’t know he not really deh guy, but his evil tvin. Deh real guy kept hostage in basement vhile the evil tvin try to get all of de money ferom deh girl. Dat von der is deh girl’s fader who is a really good guy and a philanthropist. Ve like him, Maz.”

“How do you get all that?”

“Because I’m not idiot.”

“But you barely speak English.”

“Yes, but I understand love. I understand dese people. Ve are the same.”

I would watch these shows and I even became such a Joan Collins fan that I read one of her sister’s books. How an eight-year-old Iranian boy from Marin County got his hands on a Jackie Collins book is a mystery. My parents could barely read the back of a toothpaste tube in English, much less a whole novel. I think one of my aunts or my older sister had picked it up so I decided to give it a read, which made me yearn to be older immediately. I remember thinking, Wow! Adults have so much sex and scandal and money! I can’t wait to grow up!

Buying Dog Food for a Stripper

The Ewings and the Cowboys, Joan Collins and her literary sister—these were the people I thought of when I thought of Texas. My first time going to Dallas was to do the Chuck Norris movie, and I remember asking some of the locals how things worked.

“Where do people go out in Dallas? What’s the thing to do at night?”

“Strip clubs.”

“Okay, but where do the locals go out? Where do J. R. and Bobby Ewing hang out?”

“You mean Larry Hagman and Patrick Duffy?”

“Sure, I guess.”

“They’re actors. They probably hang out in Los Angeles somewhere.”

“I just came from Los Angeles.”

“Maybe you’ll see them when you go back.”

“I guess I’ll go to a strip club then. Just to see if they’re hanging out there.”

Quickly my glamorous image of Dallas dissipated and reality set in. Don’t get me wrong, there’s a lot of cultural stuff to do in Dallas—like going to the Book Depository where Lee Harvey shot JFK. However, when you ask local dudes what a dude from Los Angeles should do to experience authentic Dallas nightlife, four out of five will tell you to go to a strip club.

Middle Eastern men are stereotypically known to be macho—IROC-Z, gold chain, Drakkar Noir, manly men. (Basically like Italians, but using words that have the KHHHHH sound.) Some of these men might still exist with multiple wives they don’t talk to, kids they don’t play catch with, and girlfriends they take to clubs for bottle service. However, in this modern age where women have stepped up to run companies and men have been encouraged to talk to therapists about their feelings, most of the Middle Eastern men I know no longer fit the stereotype. My Middle Eastern friends change diapers, ask permission of their wives to watch a football game with friends, and shuttle kids around in SUVs. And in keeping with the image of the modern Middle Eastern male, I’m going to come right out and say it: I HATE STRIP CLUBS! I know some of the old-school macho Middle Eastern men are dropping this book right now saying, “Okay, dats it. I’ve had enough! Vhat kind of fancy pansy bullshit is dis? KHHHHHHH.” I’m sorry to say, it’s the truth.

I know some men love strip clubs, and even the nineteen hijackers from September 11 were reported to have gone to some on the nights before they attacked the World Trade Center and the Pentagon. As if I didn’t hate these guys enough, hearing that they went to strip clubs gave me even more reason to despise them. Why would they go? I thought their ultimate goal was to obtain seventy-two virgins. I’m going out on a limb here, but my guess is there aren’t a lot of virgins at strip clubs. And while we’re on the topic of the seventy-two virgins as a motivation to kill yourself, which I have a tough time believing, my question is, why would these idiots want virgins in the first place? I’ve been with a few virgins in my life. It’s not fun. I’m not too proud to admit it—I was once a virgin myself. I can tell you I had no idea what I was doing in my virgin days. So why someone would kill themselves to be with seventy-two inexperienced women is beyond me. You’d think they’d want someone who could show them a good time, expose them to questionable rashes, get them to swing on chandeliers, somersault onto the bed into perfect splits, slide down fireman’s poles, that kind of stuff.

Before I ever went to a strip club, I always thought they’d be like Disneyland for adults. I thought you would enter to see the forbidden, experience sensuality, and revel in mystery. I soon came to realize that it was nothing like that, but more like a bus stop with naked women begging you for twenties. Which, by the way, would make taking the bus much more interesting. I think city officials should really consider hiring strippers to work bus stops—could help encourage public transportation. I’m just saying.

I know that some women reading this are rolling their eyes. “Yeah right, you don’t like strip clubs. That’s a bunch of crap.” But I swear, there are a lot of men who feel uncomfortable in these places. Here’s the best way I can explain it. There is a stereotype that women love shopping and the only thing they love more than shopping is shopping for shoes. Now, imagine trying on a bunch of beautiful, hot, sexy shoes but only having them spin around on your feet and then watching them go slip onto someone else’s feet. You don’t get to take them home; you don’t get to keep them. You could, for another twenty bucks, try them on again, but there’s a bouncer standing close by making sure you don’t rub the shoes while you try them on. Yes, in this analogy there are shoe bouncers. Oh, and there’s a two-drink minimum while you’re trying on these shoes, even if you’re not thirsty. As you can see, this could be really frustrating.

One of the tricks of strip clubs you figure out fast is that all of the songs are shortened. So whereas you might get a lap dance with a stripper on a song like Queen’s “Bohemian Rhapsody,” which is six minutes long, at a strip club it would last closer to two minutes. The song would finish and you’d turn to your friend:

“Was that six minutes? That didn’t feel like six minutes.”

“I don’t know, bro, I’m drunk.”

“We must be having so much fun that six minutes passed in two minutes. Let’s get another dance.”

“I’m with you, bro.”

“Okay good—this next song is Pink Floyd’s ‘Shine on You Crazy Diamond,’ which fortunately is seventeen minutes long. This is going to be a quality lap dance.”

Two minutes later:

“Was that seventeen minutes? That didn’t feel like seventeen minutes.”

The other thing you experience is a false sense of your own attractiveness. All these hot young women are walking up to you asking if you want to hang out with them.

Wow, I think this new blazer I bought makes me look really hot because all of these scantily clad, beautiful women in lingerie keep staring at me. As Sally Field would say, “I can’t deny the fact that you like me, right now, you like me!” Turns out that right then they just really liked my credit card, which at that time in my comic career was maxed out.

I once talked to a stripper for a while and the conversation came around to the fact that she needed a sugar daddy. She was telling me about her rent problems and how she had a little dog she needed to feed and the whole time I was thinking, I wonder how many months’ rent I could cover with my credit card that might have $250 left before it hits the limit. Maybe I could at least pay for a bag of dog food for her dog. I wonder if that gives me a shot with this girl.

I know this is a story about Dallas, but to be completely honest the dog food conundrum occurred at a strip club in Los Angeles. There are so many Persians in Los Angeles and we have a reputation for being well-off financially, so perhaps this girl was thinking that I was a sheikh or a shah or at least a chiropractor—for some reason there’s an inordinate number of Persian chiropractors in Los Angeles. I think it’s because it’s an easy way to consider yourself a doctor and impress people while also being able to charge insurance companies and make the kind of money to be able to afford a Mercedes-Benz, which every self-loving Persian owns—preferably in black with a personalized license plate like CHIRODK which could be read as Chiro Dick but is actually meant to be read as Chiro Doc.

But back to Dallas. My costar on the Chuck Norris film, who was also a Middle Easterner playing a terrorist, talked me into going to a strip club, since that seemed to be the place most recommended by the locals. At the time I was dating a girl who would later become my wife and I felt bad going to the strip club and not telling her even though I honestly didn’t want to go. At some point I gave in to my guilt and decided to call her to tell her where I was.

“Honey, it’s me. I have something very important to tell you.”

“What?”

“I’ve just realized that I really, really love you.”

“That’s nice to hear, Maz. What made you come to this conclusion?”

“Well I’m at a strip club and I was talking to this stripper and I realized I had zero desire to get a lap dance from her. Then later, during the lap dance, the only person I was thinking about was you and I thought I’d call and let you know that I’m at a strip club and thinking about you.”

“Where are you?”

“At a strip club. Even though a Jimi Hendrix song came on—and Jimi has something like a fifteen-minute blues riff in this one, which is one of the most efficient songs to get a lap dance to—I decided to call you instead.”

Click.

“Honey? Hello? You don’t like Jimi Hendrix?”

That was not the end of the stripper saga for my wife and me. Years later, my son Dhara came to a show at the Comedy Store in L.A. called The Naughty Show. I didn’t think twice before taking him because I just had to stop in and do a set. It’s like fifteen minutes, round-trip. As I’m waiting to go up they have a pole dancer come out and do a dance. I’m in the back getting ready to go on and not thinking at all that my four-year-old is out in the audience watching a stripper do a pole dance.

A few weeks later out of nowhere he mentions it. “Daddy, why was that lady dancing on a pole?”

I realized I had become my parents, letting my little Iranian-Indian-American kid see things he was not supposed to see, like J. R. Ewing, and strippers.

“Um, she was actually an off-duty fireman. She was practicing going up and down the pole to save people.”

I hope I didn’t mess him up too bad. But mostly I hope he never tells my wife.

Fighting Chuck Norris

I was heading into this fantastic stripper and cowboy land to face down its favorite son in a battle for—well, a battle for the attention of television viewers awake at two o’clock in the morning on a Tuesday. This was before September 11, but even back then Hollywood supported the stereotype of Iranians and other Middle Easterners as members of an evil cabal. My earliest acting roles cast me in the way that I was, of course, paranoid that my fellow Americans saw me—as a terrorist. I was working then as an assistant at an advertising agency, and while I did not want to take these roles promoting a stereotype that I knew to be false, I felt I had to in order to build my career. I also wanted what most Americans wanted—to quit my day job. If that meant yelling “Allah o akbar!” at the climax of an action scene, right before the good guys killed me, so be it.

One of my early parts was in that movie starring Chuck Norris. As a Middle Eastern male, when you’re in a Chuck Norris movie of the week you know you’re going to die. You will never see a movie with Chuck and Hassan becoming besties and saving the world together.

“Hey Chuck—you get these guys and I’ll get the other guys and see you back at the base. Allah o akbar!”

Those words will never be spoken in a Chuck Norris movie because audiences watch those movies to see Chuck Norris roundhouse kick anyone or anything that does not comply with Chuck Norris’s worldview. They don’t want Chuck Norris to get a Middle Eastern partner. They don’t want Chuck Norris to be tolerant of other ethnicities and cultures. So when I got the call about auditioning for a Chuck Norris film, I knew it was for a bad guy.

The movie was titled—wait for it—The President’s Man: A Line in the Sand. If you ever get the chance to watch this movie, don’t. I played the role of a physicist who worked for an Osama bin Laden type who had come to Chicago to do what all Middle Eastern characters do in Chuck Norris films—attempt to blow up buildings, then suffer a fury of Chuck Norris roundhouse kicks to the face. Again, this was before September 11.

I was torn. On the one hand, playing a terrorist and promoting this stereotype. On the other hand, quitting my day job. I found a compromise: I would bring humanity to the role and in the process move my career forward and be one step closer to quitting my day job. Maybe I could tweak my delivery of words such as, “I will kill you in the name of Allah!” What if I said those lines but made them more humane by posing them as a question? “I will kill you in the name of Allah?” “Would you mind if I killed you in the name of Allah?” “If I had to kill you in the name of anyone, is it okay to do so in the name of, oh, I don’t know�.�.�. Allah?” This Chuck Norris movie would be my ticket to stardom. Who knows, maybe I’d even win an Emmy for it. Actors have a little trick where we give characters backstory, imagining their lives before the present moment in order to more accurately tap into the persona. I decided I would bring depth to this character, really show the sophisticated American viewing public that watches movies at two o’clock in the morning on Tuesdays what made this guy tick. I dug deep to understand how my character had developed up until the point that Chuck Norris would kick him in the face—something along the lines of how he had been a kid in Afghanistan when the Russians attacked and killed his parents with arms supplied by the Great Satan, which furthered his hatred maybe not directly in regards to Chuck Norris, but Chuck Norris–related things, such as America. As you can see my logic was all twisted because if the Russians killed his parents, why would they use weapons from America? America was their enemy. None of this made sense.

I showed up at my wardrobe fitting feeling good about how I would portray this terrorist. Then the wardrobe lady handed me my outfit, which included a shirt, pants, and .�.�. a turban? Wait a second. I was playing an Afghan in America who wants to blow up a building. Afghans in America do not wear turbans. And Afghans in America planning to blow up buildings definitely do not wear turbans (unless they’re hiding the bomb under the turban, in which case the turban could come in really handy).

“I’ve done my research,” I begged the wardrobe lady. “I’m trying to bring humanity to this role. Don’t you see? Russians killed his parents!”

She tilted her head, confused. “Then why does he want to kill Americans?”

“I don’t know! Maybe he’s just angry and wants to take it out on anyone. Or maybe he couldn’t get a ticket to Moscow so he came to Chicago.”

She shrugged. “Either way, this is the outfit the producers said to wear.”

“But it doesn’t make sense.”

“And your story does?”

“Good point, but I still think he wouldn’t wear the turban.”

She shrugged again. “I’ll let the producers know.”

The next day when I showed up at my trailer, I looked in my closet to find a shirt, pants, and .�.�. a scarf.

“I see you spoke with the producers and they saw it my way. I appreciate that. And I will gladly wear this scarf instead. Thank you.”

“That’s not a scarf. That’s the turban. You just gotta roll it up on your head.”

“Are you kidding me? Did you even talk to the producers?”

“Yep! And they want you to wear the turban.”

I spent the morning discussing it with anyone who would listen. “My character would want to blend in.” “The turban is so clich�.” “He had a rough childhood.” “He’s just misunderstood, really.” “He’d rather be in Moscow!” Everyone nodded, but they were all in cahoots and certain that the turban was cinematic gold.

Come to find out, everyone who works on a Chuck Norris film is somehow related to Chuck Norris. The director was Chuck’s kid. The executive producer was Chuck’s brother. All of the Norrises had decided—probably at Norris Sunday supper over giant bowls of meat—that the bad guy would be easier for the audience to recognize at two o’clock on a Tuesday morning if he was wearing a turban.

Worse than furious, I was humiliated. Why did I think I could bring humanity to this character? It was a Chuck Norris movie, after all. Adding insult to injury, it was a Chuck Norris movie in which Chuck Norris played a college professor. But I was still looking forward to the fight scene between Chuck and me, a moment that I hoped would become iconic in the Norris oeuvre.

On the day we were set to shoot the fight scene, Norris showed up and had a word with his son. Why this never came up when all the Norrises had gathered around to craft this masterpiece in the first place we’ll never know, but Chuck decided rather than fighting me, it would be much easier just to shoot me. In my head I had choreographed this amazing fight scene where Chuck and I would go blow for blow, then he would eventually pull on my turban and it would unravel, making me spin and get dizzy. Chuck would give my character the final roundhouse kick to the face, and I would be immortalized on film. Instead, he just had me run toward him with a machine gun in my hand and he took out a pistol and shot me. Nice and quick. No time to milk it. Good-bye Emmy!

By the time the film was ready, September 11 had occurred. I was mortified that they might release it but fairly certain they would not. Then, a couple months after 9/11, I read that Chuck Norris had actually come out and pushed to release the movie, claiming it was a patriotic film because the terrorists got what they deserved. I was worried people would see me in the streets and think I was an actual terrorist: “Hey, ain’t that the sumbitch hassling Chuck Norris the other night on channel eight? Let’s get him!”

I wrote letters to Chuck and CBS, asking them to not run the movie, but I heard nothing back. Soon I saw it on my TV listings and steeled myself to watch. The good news was that it was so, so bad, I couldn’t get past the first ten minutes. I found reason to hope that very few people would be able to bear watching long enough to get to my scenes. I thought to myself, Someone should shoot me not for being a terrorist, but for agreeing to do this movie.

Lights, Camera, You Go!

After that I told my agents no more terrorist parts, no matter what. After all, 99.99 percent of Middle Eastern people are not terrorists, and by playing one on television I was promoting this stereotype. So I said, “That’s it, never again.” Then the show 24 called. They said they had a part for a terrorist.

“No!” I told them.

“But,” they continued, “he changes his mind halfway through the mission!”

“Ahhh, the ambivalent terrorist! I suppose it doesn’t hurt to play just ONE more,” I said. “I mean, this guy’s a terrorist with a heart of gold. I’ll bring humanity to the role. And then quit my day job. Emmy Awards, take two.”

Even my family and friends were getting tired of watching me die. It’s exhausting bragging to people that you were hired to star in a movie or show and alerting them to when the program will air, all the while knowing that the story will climax with your death. After the episode of 24 aired, my mother called to discuss my burgeoning film career.

“Vhy you keep dying?”

“What do you mean why do I keep dying? This is the movies. That’s how they write it, Mom.”

“Vhy don’t you kill dem von time?”

“I can’t just kill them. There are scripts, wardrobes, directors, other actors. I can’t just start doing my own thing.”

“Sure you can. Vhen they say ‘lights, camera,’ you go on camera. Don’t vait for ‘action,’ you little pussy. That movie you were in vith Chuck Norris—I vatch again the other day. There vas plenty of opportunities to kill him, but he kill you instead.”

It was not just me who was sick of dying. It was my mother, too. And that’s when I took my final stand and stopped taking these parts. I have not played or auditioned for another terrorist role in more than ten years. My management knew about my choice and although they supported it, there were times they just wanted to triple-check that I was still standing strong.

One time my agent called and said, “I’m about to pass on an audition for a big film for you but just wanted to make sure you’re cool with it.”

“What’s the audition?”

“Three words—United. Ninety. Three.”

“It’s about the flight on nine-eleven?”

“Yep.”

“Any good guys?”

“Yeah, but they’re all white.”

“I guess it’s a pass.”

Sometimes I’d see the advertisements for these films—big billboards posted around Los Angeles—and think, Am I shooting myself in the foot? But then the films would come out and I would spend my hard-earned American money to see them and remember how uncomfortable I would have felt portraying an Arab terrorist. Especially after the good feeling I had when I took a stand all those years ago. So I haven’t worked in ten years, but at least I feel good about myself.

Okay, truth be told, I have worked. I’ve played cab drivers, donut shop owners, falafel stand cooks, and even doctors. Yes, an actual doctor. One who didn’t try to hijack the hospital. Hey, don’t judge—breaking stereotypes takes time.

Years ago I ended up on the Colbert Report, where my position on the matter came up during our interview.

“You refuse to audition for a part of a terrorist?” Stephen Colbert asked.

“That’s right.”

“Well, I agree. That’s insulting,” he said. “At this point in your career you should be offered the role of a terrorist.”

“I’d rather just not do them.”

“Why not?”

“The reason is, being of Middle Eastern descent, I feel there’s more to Middle Eastern people, and you can see terrorism on the news all the time.”

“But someone has to play the terrorists out there. We need the terrorist figure in movies to focus our rage.”

“But you can focus your rage at the news that shows the terrorists,” I said.

“Then who should play the terrorist? Would you want to see white actors in Arab face?”

“Or Latinos,” I suggested. “They kind of look Middle Eastern.”

“They could pass,” Colbert agreed. “They could pass.”

A couple years later I got the part of an Arab-American Secret Service agent in the movie The Interpreter, with Nicole Kidman and Sean Penn. This was a big win for me because I thought I had no chance in hell of getting the part. I auditioned for Sydney Pollack on tape, which means that you don’t even go into an audition room. You just film yourself and mail it in. Even when they called me and told me I had the part I thought that maybe they had picked another guy and gotten me mixed up with him. I know this happens with other minorities where people say all Asians look alike or all black people look alike, so why not with Middle Easterners? It’s even happened to me in the past where people have confused me with my fellow Middle Eastern–American comedian Ahmed Ahmed, who is Egyptian and looks nothing like me (meaning he has hair and a small nose). So I thought that maybe Pollack and friends had seen some other Middle Eastern actor and thought, Hey, they all look the same, so just call the dude named Maz. He’ll do.

The first day I went to work on the film in New York I had a simple scene where I’m supposed to say a few lines to myself as I sit in my car, watching a suspect through binoculars. We did one take and Sydney Pollack’s voice came over the walkie-talkie they put in the car with me.

“Do it again, but make it even more casual.”

Take two and Pollack’s voice: “This time, try a little more emphasis.”

Take three: “You’re trying too hard. Just throw it away.”

Take four: “Breathe, relax, and say the lines.”

At this point I’m melting, thinking, They’re going to fire me and I’ll have to go back to playing terrorists. I knew they had the wrong guy! They wanted Ahmed! I can call him right now! Maybe I’ll quit and become a chiropractor. I just hope no one’s taken the license plate CHIRODK.

By take seven we got it. And Pollack even came around and was joking with me by the end. The really cool thing with The Interpreter was that there was actually a scene where I’m on the bus, following the same suspect I was watching from my car before, and the bus explodes. I get off just before the explosion and survive. So it was one of the first times I had played a character who not only wasn’t involved in the act of terrorism, but he actually survived it.

It was a bright day in the Jobrani family.

“You not die!” my mother said. “You didn’t kill anyvon like I told you, but at least you not die. Remember, lights, camera, you go!”

Most helpful customer reviews

9 of 9 people found the following review helpful.
I thought this book was an INCREDIBLY FUNNY read! I've seen MAZ in films and tv ...
By Daniel Rosen
I thought this book was an INCREDIBLY FUNNY read! I've seen MAZ in films and tv and his hysterical stand up shows so I know the guy is talented and FUNNY- but WOW- this book is GREAT. Super fast read except for all the times I had to stop cause I was laughing too hard. HIGHLY RECOMMEND!!!

5 of 5 people found the following review helpful.
Makes You Laugh, Makes You Think!
By Siavash Ayrom
I just picked up this book at Hartsfield Jackson Airport in Atlanta. The author has encapsulated the angst and trepidation of the Iranian American community is the funniest way possible. This book could easily be the basis for a Network Sitcom! Highly recommended it!

3 of 3 people found the following review helpful.
IMPORTANT READ
By Dean Kane, M.D.
Though recounted via a lighthearted prose, Mr. Jobrani's memoir not only provides a unique perspective into the Iranian-American experience but also puts this experience and the Iranian revolution of 1979, during which the United States lost its' most stable and powerful ally (The Shah of Iran), into perspective. In essence, he allows the reader to view the tremendous cost and burden of revolution from the vantage point of a six year old boy. However, despite other memoirs and writings on this subject, the author achieves what so many have attempted by his artful use of humor and drollery. As a witty and "laugh-out-loud" memoir, Maz Jobrani's words impart the reader with an important and relevant perspective; that of millions of American-Iranians who currently reside in these 50 states.

Given the current Geo-political events in the middle east as well as the negotiations with Iran vis-a-vis their nuclear program, I feel that this memoir is a must read for ALL persons interested in obtaining a clear perspective of American-Iranians as well as a greater understanding of this largely educated, wealthy and misunderstood minority.

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Tuesday, February 4, 2014

[Q600.Ebook] Download Ebook Why Knowledge Matters in Curriculum: A Social Realist Argument (New Studies in Critical Realism and Education)

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Why Knowledge Matters in Curriculum: A Social Realist Argument (New Studies in Critical Realism and Education)

  • Published on: 1600
  • Binding: Paperback

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Monday, February 3, 2014

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Tap: Unlocking the Mobile Economy (MIT Press), by Anindya Ghose

Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers.

Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge -- a butler, not a stalker.

Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines these how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.

  • Sales Rank: #194685 in Books
  • Published on: 2017-04-17
  • Original language: English
  • Dimensions: 9.00" h x .63" w x 6.00" l, .0 pounds
  • Binding: Hardcover
  • 240 pages

Review

The smartphone is a truly transformative technology. This book is required reading for anyone who wants to understand how mobile technology is changing our businesses, our economy, and our lives.

(Hal Varian, Chief Economist, Google)

With succinct writing and great authority, Anindya Ghose delivers a tour de force on the mobile economy. Ghose draws on his vast experience as a researcher, consultant, and speaker as he unravels the nine key factors that determine users' mobile experiences and the four human contradictions that can vex the 'Tappers.' The delicate trade-off between privacy and commercial opportunity is handled adroitly; consumer or marketer, you need this book on your shelf (or phone)!

(David R. Bell, Xinmei Zhang and Yongge Dai Professor, Wharton School, University of Pennsylvania; author of Location Is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One)

The mobile economy has already unlocked trillions of dollars in value, but we're still in the early days of this revolution. Ghose draws on his path breaking research and compelling case examples to provide the definitive guide to the emerging opportunities and challenges. Required reading.

(Erik Brynjolfsson, Professor, MIT, and Director of the MIT Initiative on the Digital Economy; coauthor of The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies)

Tap is the most comprehensive book I've seen on mobile's business transformational power and its unique ability to get closer to customers.

(Greg Stuart, CEO, Mobile Marketing Association; coauthor of What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds)

About the Author
Anindya Ghose is Professor of Information, Operations, and Management Science and a Professor of Marketing at New York University's Leonard N. Stern School of Business. In 2014, Businessweek's Poet & Quants named him as a "Top 40 Under 40 Professor." In 2017 Thinkers50 identified him among the 30 management thinkers most likely to shape the future of how organizations are managed and led. His opinion pieces and research have been featured on the BBC, CNBC, MSNBC, NPR, NBC, and in  The Economist, the New York Times, WIRED, Time, the Financial Times, and the Wall Street Journal. He is also an avid high altitude mountaineer and has climbed extensively in multiple continents.

Most helpful customer reviews

2 of 2 people found the following review helpful.
This is a very informative and enlightening book. It is easy and fun to read and has a lot to take away.
By Oliver Yao
This is a very informative and enlightening book. It is easy and fun to read and has a lot to take away.

The topic is contemporary and just in time. While we have entered into a digital age, mobile economy becomes a significant game changer for business and life. It is easy to see that but it is hard to see why. The book offers answers. There are 9 forces: context, location, time, saliency, crowdedness, trajectory, social dynamics, weather, and tech mix. The book delves into great details in discussing how each one of the nine forces work in shaping the mobile economy. My personal favorite part of the nine forces is the "social dynamics". Consumers are different in terms of their social circles and groups, so do their behaviors. And, mobile commerce changes the way consumers receive and process information and the way they make decisions. "triples are better than doubles, and couples are the worst...", I couldn't help but laughing.

Prof. Ghose is a prolific researcher. The book is an condense version of all insights from his research over the years. It took him years of hard work in research to gain all of these insights, but hours for us (readers) to learn all of those. I always find more enjoyable to eat delicious food at dinner when I don't have to prepare for the dinner. Prof. Ghose did all of the cooking and we can just sit and eat, and enjoy. I don't think anyone can hope for a more rewarding journey in learning than this!

In classroom, the book is suitable for all students, undergraduate students, MBA students, and doctoral students. On bookshelf, it is a keeper for future references. I highly recommend the book.

1 of 1 people found the following review helpful.
A truly amazing and insightful book
By Liangfei Qiu
It is “the” book on mobile economy! A truly amazing and insightful book. Reading it is a beautiful and enjoyable journey. A perfect example of incorporating cutting-edge academic research into practical business applications.

Two features make this book outstanding. First, Location, Location, Location, this book focuses on one of the most important breakthrough of tech + business models: the increasing pervasiveness of location-acquisition technologies has dramatically changed how firms reach their consumers. A fundamental question answered by this book is: How can firms take advantage of the recent advancement of mobile and location technologies and revolutionize the nature of how businesses operate? It convincingly shows that mobile economy isn’t about changing a specific industry, but rather changing the landscape of social media, consumer searching, advertising, branding, etc. This book has everything you want to know about mobile economy, and present them in a deep, persuasive, and interesting way.

Second, this book provides original, sound, and rigorous thinking on how to tackle important questions in mobile economy. Results and answers are important, but how to reach the results and answers is equally important to companies, researchers, as well as general audience. Drawing inferences about the causal effect of a business innovation/strategy in mobile economy is quite challenging. This book successfully shows the effectiveness of conducting randomized controlled experiment to uncover and quantify the causal effects in different real-world business settings. Similar research design can be adapted to enhance the credibility of measuring causal impacts. This book is not only about insights on mobile economy, but is also about how to get these insights in a rigorous and systematic approach. A wonderful book!

0 of 0 people found the following review helpful.
An Eye-opening Book!
By X. Liu
It is such an enjoyable experience reading the book! No matter who you are – a marketer, an entrepreneur, a student, or a consumer – as long as you are interested in the unprecedented opportunities that mobile devices bring to our economy, this book is just in time for you.
The book presents the most surprising, compelling, and actionable academic findings in the past decade in an interesting and accessible way, and everyone could gain valuable insights from many different facets of the mobile ecosystem. It illustrates the psychological and economic motivations underlying consumers’ contradictory behavior, and how these incentives together with technology advances shape the mobile economy. By building a give-and-take relationship with consumers, businesses could transform advertising into a valuable service for consumers, and further increase engagement, customer satisfaction, revenues and profits.
The book covers nine forces that influence the world of mobile marketing: context, location, time, saliency, crowdedness, weather, trajectory, social dynamics and technology mix. In each chapter, there are subsections of new considerations, food for thought and takeaways for firms that satisfy the needs of all kinds of readers. There are also comparisons between mobile and traditional marketing tools, mobile and PC, mobile app and mobile Internet, and across mobile devices.
In the last part of the book, which is also my favorite part, Anindya shows the vast potential of next-generation technology forces. Mobile devices, combined with other smart devices, could not only influence how we shop, but also how we work, think and interact with others. There is only one step you need to take: read the book on your mobile phone and unlock the magic of mobile economy just in your hand!
X. Liu and F. Chen

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